Top 5 Beauty Retail Apps in Africa Q2 2023 Performance

In the second quarter of 2023, the top 5 beauty retail applications in Africa showcased diverse performance trends in terms of downloads and active users, according to Sensor Tower data.

Bath&BodyWorks observed a significant peak in weekly downloads, reaching around 11.3K in late April. The app saw a steady range of downloads between 2K and 5.6K for most of the quarter. Active users for the app also showed a notable increase, growing from approximately 10.7K in late March to about 22.9K in late April, before stabilizing around the 15K mark towards the end of June.

Elkharat Online experienced a fluctuating download trend, with a notable spike to about 3K downloads in early June. The downloads fluctuated between approximately 650 and 3K throughout the quarter. No active user data was provided for this app.

Nabda showed a varied download pattern, peaking at around 2.7K in mid-April and experiencing a significant decline to approximately 250 in mid-June. The app's downloads then slightly recovered to about 1K by the end of June. Active user data was not available for this app.

Eva Cosmetics had a steady increase in downloads, reaching a peak of approximately 1.6K in late May. The downloads remained relatively stable, fluctuating mostly between 300 and 1.3K throughout the quarter. Active user data was not provided for this app.

Nykaa - Beauty Shopping App maintained a consistent download range between 600 and 1.1K, with a slight increase towards the end of June. The app's active users showed a steady growth, starting from around 5.4K in late March to approximately 7.6K by the end of June.

For more detailed insights and further data, visit Sensor Tower.